Durst will exhibit at The Sign Show for the first time this year, with the manufacturer set to showcase Open Software Initiative (OSI) and the benefits this can offer to businesses.
Located near the main entrance to the two shows, Durst will have a strong presence within The Sign Show, but with the idea of connecting with visitors from both the signage and print markets. Durst has not exhibited at The Print Show before – with co-location alongside The Sign Show the ideal opportunity to reach a wide range of professionals.
Paul Bromley, sales manager and business developer at Durst Group, said the industry is at a genuine turning point, and that the manufacturer was keen to be in the room where this conversation is happening.
“This year feels like exactly the right moment for Durst to be part of The Sign Show and The Print Show for the first time,” Bromley said. “At Durst, we believe the future of print is not just about hardware — it’s about intelligence, connectivity, and automation.”
This, Bromley added, is why the focus will be on OSI, with the idea being “straightforward but powerful”.
He said: “A print business that operates in silos, with disconnected systems and manual processes, is a business that is leaving efficiency, profitability, and growth on the table.
“Through our OSI vision, we’re making the case that true competitive advantage in this industry now comes from software — from systems that talk to each other, that automate workflows end-to-end, and that give business owners real-time visibility and control over every part of their operation. We’re not just selling machines; we’re offering a connected ecosystem.”
Education, Conversation, Connection
Going into more detail on Durst’s appearance this autumn, Bromley said the manufacturer will have three core goals at the events: education, conversation, and connection.
“We want visitors to leave with a clear understanding of what OSI means in practice,” he said. “And there are a few things that make OSI stand apart that we really want to land at this show.
“The first is that OSI is completely vendor neutral. In the display and graphics market, most businesses are running mixed technology environments. OSI, delivered through our channel partners, is built to connect and drive all of it. We can automate and unify a company’s entire workflow regardless of whose name is on the machines.
“Second, Durst is the only solution in the market with GMG, the industry’s gold standard in colour management, built directly into our core platform. Alongside our powerful Callas technology, which handles preflight and file processing at the highest level, this means our platform now offers something no one else can: the complete package from file intake right through to output. The moment a customer’s file enters your workflow, you have the best tools on the market working to process it flawlessly and protect brand guidelines with precision.”
Aside from showcasing the benefits of OSI, Bromley said Durst is keen to speak with those in attendance to learn more about where they are losing time and margin — whether that is disconnected systems, manual processes, or colour consistency challenges across mixed technology. Bromley says OSI, Callas, and GMG together are designed to solve such issues.
Finally, Durst will seek to build relationships with partners, integrators and industry voices that Bromly said share the company’s vision of an open, automated, colour-accurate print ecosystem.
“OSI is collaborative by nature, and both The Print Show and The Sign Show are the perfect environments to find the people who want to build that future alongside us,” he said. “Ultimately, if businesses leave the show understanding that they can run a fully connected, automated operation, across any technology, with the best colour management in the world built in, that’s a successful show for Durst.
“We’re not here to sell you something. We’re here to show you something. A vision of what print production looks like when hardware, software, colour, and finishing stop being separate conversations and become one. When your team stops firefighting and starts producing. When the technology gets out of the way and lets your business grow.”
